Google uses the on-page content in order to work out what the page is about. In reality I would be looking at it as part of the website and thinking about all the possible ramifications to both on-site and off-site activity. To make it easier to break down the information, we’re looking at a page in isolation in this article. By getting on-page right you're putting down a solid foundation to build upon with other activities. However that’s not to say it’s not important to have your on-page SEO spot on. On-page SEO is becoming increasingly overshadowed by off-page factors. Readability Is on-page optimization still important? Optimizing descriptions for a better Click Through Rate Making your page title look good in the search results It's worth reading the article as a whole though as I go through all the different issues you'll want to look at when you optimize a page. ![]() Take a look through the contents and if there is one aspect you're interested in you can hop straight there.
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